Veta's Blog

Relaxing on my kayak in Little Bay, Montserrat In the future—and I believe that future starts now—business success, especially for those of us whose work depends on our ocean or draws inspiration from its currents, will no longer be measured solely in numbers. Revenue, impact metrics, and growth charts have their place, but they often fall short. True success will be gauged by joy: the deep, embodied delight of creators, teams, and communities thriving in their work. By nervo

Veta Wade and Maya Greenhill 2016 (Barbuda) - Fish 'n Fins Ocean Camp At our first general meeting of the year ( 25th Janurar, 2026) , we asked a simple question across ages 8–70+: “What really makes you happy and brings you joy?” We listened to 11 people who are deeply involved with Fish'n Fins —youth, parents, elders, local volunteers, and a long‑time returning visitor—and grouped their answers into five main “joy drivers.” This is a small, qualitative snapshot of our inner

Lately, I’ve been wrestling with big questions about science, its power, its limitations, and its place in shaping our future.